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Brasil Ride gets massive media coverage from around the world

From Europe to Asia, and also local Brazilian television and magazines, the 10th edition has the promise of being seen all over the world with the best international squad cyclists in action

13.08.2019  |  1.409 visualizações

Porto Seguro, Bahia - The 10th edition of Brasil Ride promises to be really special. If the interest of cyclists from around the world to compete in the event, between October 20 and 26, in the south of Bahia, is evident from the fact that the race annually reaches the limit of 550 participants, the demand for international media to cover the event also catches the eye, with the confirmation of state-owned NHK TV from Japan, Ciclismo + TV from Portugal, and Rad Sport Szene from Austria, as well as major TV and other press companies from Brazil.

Japan's NHK TV's program "Great Race" exemplifies the magnitude that Brasil Ride will reach, with the prediction of having a single 90-minute episode about the tenth edition of the ultramarathon held in Bahia, with an audience of 1.5 million people, only in the first time the episode goes on air. This number increases to over 2 million with the redisplays, not counting other international media that disclose the race. A total of 19 people on the production team, coordinated by a New Zealand production company, are due to attend the event in October to film each mile of the race.

Olympic and world champions are also confirmed in the tenth edition. This is the case of Brazilian Henrique Avancini, current world champion in the MTB Marathon and third place in the UCI MTB World Cup ranking, Dutchman Bart Brentjens, gold medalist of the 1996 Olympic Games and winner of the 1995 World Cup, and Portuguese Tiago Ferreira, 2016 MTB Marathon World Champion and two-time European Champion in 2017 and 2019. European Champion in 2018, Alexey Medvedev will be in the race, just as the Specialized Factory Team will also feature a duo in the competition.

Another renowned MTB cyclist chose Brasil Ride as a race to have his "grand finale" in the sport. After Czech Jiri Novak, in 2017, when he won his third ultramarathon title, this time alongside Henrique Avancini, and the two times world champion, Belgian Roel Paulissen, who together with Brazilian Hugo Prado Neto made their farewells in 2018, This time the Portuguese Luis Leão Pinto has his retirement scheduled for Brasil Ride. Champion in 2012 alongside his countryman Tiago Ferreira, Luis will compete with Spaniard Enrique Morcillo in the this year the event. All moments of the Buff Scott MTB Team duo will be recorded by a video team, bringing to thousands of people the thrills of this special race for the Portuguese cyclist.

The race - Considered the Giro d'Italia of Mountain Biking, the ultramarathon scheduled for October 20-26 offers a strong challenge for 550 participating athletes from around the world. For seven days, they face about 600 km and almost 11,000 m of accumulated altitude, between trails and dirt roads that connect Arraial d'Ajuda, in Porto Seguro, to Brasil Ride Village, built annually in Guaratinga. On the last day of the competition, Saturday (26), more than 1,500 cyclists from all over the country join the stars of the international mountain bike, for the Marathon of the Discoveries race. A unique opportunity to ride and see the world's best mountain bikers in action.

Registration - Registration for the tenth edition of the ultramarathon is still open. To secure a seat, simply access the Brasil Ride website: www.brasilride.com.br, where all the information about the competition is available, or directly through the Sprinta website registration link: https://app.sprinta.com/event/305535ba5255638219.

Live streaming - The tenth edition of Brasil Ride will follow the schedule of the last three editions, with live streaming for eight days, in the official fan page: www.facebook.com/BRASILRIDE;and also on YouTube Channel: https://www.youtube.com/user/BrasiRide/videos.

Press Images - As of this season, Brasil Ride has an image bank specifically for press use: https://brasilride.photoshelter.com/index. In this space, there are photos of all the races performed in the year by the agency. To access them, simply register with the Photoshelter site system and download the chosen files. Any questions, just contact redacao@zdl.com.br.

The Brasil Ride ultramarathon is sponsored by the Government of Bahia, Land Rover, Shimano, Specialized and Unidas. Conect Car, Ful Gas, Garmin, LAF Insurance Broker, La Maglia, Oakley, Red Bull, Shop2gether, Squirt and Thule are supporting companies, as are the municipalities of Porto Seguro and Guaratinga, as well as the Pau Brasil National Park are the institutional supporters of the event.

Brasil Ride: More than a race, a stage in your life.

Website: http://www.BRASILRIDE.COM.BR
Facebook: https://www.facebook.com/BRASILRIDE
Twitter: https://twitter.com/brasil_ride
Instagram: https://instagram.com/brasilride

Gustavo Coelho / Doro Jr. - Mtb 13209
E-mail: gustavo@zdl.com.br / dorojr@zdl.com.br
Phone: +55 11 32855911 / Cell phone: + 55 11 9.8457-9699

Follow ZDL in twitter: twitter.com/ZDLcomunica

Facebook: htttps://www.facebook.com/ZDLSports
Instagram: https://www.instagram.com/ZDLSports

  • Prologue start
    (Fabio Piva / Brasil Ride)

  • Manuel Fumic and Henrique Avancini
    (Hudson Malta)

  • Tiago Ferreira and Hans Becking
    (Fabio Piva / Brasil Ride)

  • Men's elite race
    (Fabio Piva / Brasil Ride)

  • Anna Ramirez and Sandra Santaynes
    (Wladimir Togumi / Brasil Ride)

  • Celebration at the beach
    (Marcelo Rypl / Brasil Ride)

  • Mayalen Noriega and Ilda Pereira
    (Wladimir Togumi / Brasil Ride)

  • Arraial d'Ajuda - Porto Seguro
    (Fabio Piva / Brasil Ride)

  • Guaratinga's landscape
    (Fabio Piva / Brasil Ride)

  • Brasil Ride Village in Guaratinga
    (Fabio Piva / Brasil Ride)

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